AAF Variable Postcard

Status:
Completed
Client:
American Advertising Federation
Location:
Corpus Christi, TX

This postcard design was created for the American Advertising Federation's "Rethinking Your Business Intelligence Approach" seminar featuring Susan Saurage-Altenloh. The visually striking design incorporates a blend of bold typography, vivid colors, and creative elements that symbolize innovation and intelligence. The use of vibrant graphics and thought-provoking imagery effectively captures the essence of the seminar, aimed at accessing hard-to-reach customers.

This is a Variable Print postcard, meaning the name of the recipient is dynamically printed to personalize each postcard. Variable printing is a digital printing technique that allows for the customization of individual pieces in a print run. It enhances engagement by personalizing content for each recipient, making the communication more relevant and impactful. This project showcases my ability to combine creativity with strategic design and advanced printing techniques to promote business events effectively.

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AAF Variable Postcard

Ernst Kruger

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