• Status
  COMPLETED
• Client:
  EL PATRON
  
  
• Role:
  Designer

I designed this vibrant and eye-catching advertisement for El Patron Mexican Restaurant, renowned for serving the best Mexican food in Natchitoches. The ad promotes key offerings, including dine-in and take-out options, daily specials, and a 2-for-1 margarita deal during happy hour.

Design Elements:

Color Scheme: The design features a festive and bold color palette, primarily using traditional Mexican colors—green, red, and white—to evoke a sense of authenticity and festivity.

Typography: The headline "El Patron" uses a rustic, bold font with a cactus graphic integrated into the text, enhancing the Mexican theme. The supporting text for specials and happy hours is clear and easy to read, ensuring the important information is accessible at a glance.

Imagery: The background showcases a mouth-watering plate of nachos, appealing directly to the viewer’s appetite. This high-quality food imagery is paired with festive elements such as sombreros, cacti, and traditional Mexican bunting, creating an inviting atmosphere.

Layout: The layout is dynamic yet organized, balancing visuals and text effectively. The information is sectioned clearly, guiding the viewer’s eye through the main highlights—specials, happy hours, and contact details.

Contact Information: The restaurant’s address and phone number are prominently displayed at the bottom, making it easy for potential customers to reach out.

Outcome: The advertisement successfully captures the essence of El Patron's brand, attracting customers with its lively design and clear, compelling messages. This design was used across various platforms, contributing to increased foot traffic and take-out orders for the restaurant.