{"id":125,"date":"2020-09-24T19:36:27","date_gmt":"2020-09-24T19:36:27","guid":{"rendered":"https:\/\/trueman-demo.bslthemes.com\/?post_type=portfolio&#038;p=125"},"modified":"2024-05-27T15:13:25","modified_gmt":"2024-05-27T15:13:25","slug":"cds-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/ernstkruger.com\/index.php\/portfolio\/cds-brand-identity\/","title":{"rendered":"CDS Dental Studio &#8211; Brand Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"125\" class=\"elementor elementor-125\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec010a e-flex e-con-boxed e-con e-parent\" data-id=\"4ec010a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4238ba elementor-widget elementor-widget-image\" data-id=\"a4238ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 20-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"842\" height=\"474\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/videoplaybackCDS.gif\" class=\"attachment-large size-large wp-image-1070\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-debec0f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"debec0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71208d6\" data-id=\"71208d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-824e9a5 elementor-widget elementor-widget-trueman-custom-text\" data-id=\"824e9a5\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t\n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<ul><li><h6>Status:<\/h6><p>Completed<\/p><\/li><li><h6>Company:<\/h6><p>CDS Dental Studio<\/p><\/li><li><h6>Role:<\/h6><p>Designer<\/p><\/li><\/ul><p>For CDS Dental Studio, I undertook a comprehensive rebranding project to modernize and align their visual identity with the company's mission, vision, and values. The project began with updating their logo, transforming it into a more contemporary and sophisticated design that better represents the innovative and professional nature of the dental studio.<\/p><p>I then developed a detailed brand outline, establishing a cohesive visual language for the company. This included the creation of a refined color palette that enhances brand recognition and conveys a sense of trust and reliability. To ensure consistency across all brand communications, I standardized the fonts to various weights of the Poppins typeface, known for its clean and versatile aesthetic.<\/p><p>The result is a polished and cohesive brand identity that reflects CDS Dental Studio's commitment to excellence and positions them as a leader in the dental industry. This rebranding effort has provided the foundation for all future marketing materials and company communications, ensuring a unified and professional appearance.<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d350b elementor-widget elementor-widget-image\" data-id=\"48d350b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"592\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1024x674.png\" class=\"attachment-large size-large wp-image-1094 lazyload\" alt=\"\" data-srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1024x674.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-300x197.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-768x505.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1536x1011.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-2048x1348.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-512x337.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-950x625.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1920x1263.png 1920w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/592;\" \/><noscript><img decoding=\"async\" width=\"900\" height=\"592\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1024x674.png\" class=\"attachment-large size-large wp-image-1094\" alt=\"\" srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1024x674.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-300x197.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-768x505.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1536x1011.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-2048x1348.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-512x337.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-950x625.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/CDS-Brand-Identity-1-1920x1263.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8ac2af elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b8ac2af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37914f9\" data-id=\"37914f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b610e elementor-widget elementor-widget-image\" data-id=\"66b610e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/swatches-Animation-1.gif\" title=\"\" alt=\"\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/swatches-Animation-1.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab50cfe elementor-widget elementor-widget-image\" data-id=\"ab50cfe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"485\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1024x552.png\" class=\"attachment-large size-large wp-image-1082 lazyload\" alt=\"\" data-srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1024x552.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-300x162.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-768x414.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1536x828.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-2048x1105.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-512x276.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-950x512.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1920x1036.png 1920w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/485;\" \/><noscript><img decoding=\"async\" width=\"900\" height=\"485\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1024x552.png\" class=\"attachment-large size-large wp-image-1082\" alt=\"\" srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1024x552.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-300x162.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-768x414.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1536x828.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-2048x1105.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-512x276.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-950x512.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/Logo-Finals-1920x1036.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82457f3 elementor-widget elementor-widget-trueman-custom-text\" data-id=\"82457f3\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t        <!-- title -->\n        <h5 class=\"trm-mb-40 trm-title--h trm-title-with-divider\">\n        \t<span >\n          \tLab RX Form Redesign          <\/span>\n        \t<span data-number=\"01\"><\/span>\n        <\/h5>\n        \n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<p>A Dental Lab RX Form, short for \"prescription form,\" is a crucial document used in dental practices to communicate specific instructions and requirements from the dentist or dental specialist to the dental laboratory. It serves as a detailed order form for the fabrication of custom dental prosthetics, appliances, or restorations, such as crowns, bridges, dentures, or orthodontic devices.<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9172897 elementor-widget elementor-widget-image\" data-id=\"9172897\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"429\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1024x488.jpg\" class=\"attachment-large size-large wp-image-1083 lazyload\" alt=\"\" data-srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1024x488.jpg 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-300x143.jpg 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-768x366.jpg 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1536x732.jpg 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-2048x975.jpg 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-512x244.jpg 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-950x452.jpg 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1920x914.jpg 1920w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/429;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"429\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1024x488.jpg\" class=\"attachment-large size-large wp-image-1083\" alt=\"\" srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1024x488.jpg 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-300x143.jpg 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-768x366.jpg 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1536x732.jpg 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-2048x975.jpg 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-512x244.jpg 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-950x452.jpg 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Mock-1920x914.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f24ea elementor-widget elementor-widget-image\" data-id=\"41f24ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"396\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Redesign-1024x451.png\" class=\"attachment-large size-large wp-image-1084 lazyload\" alt=\"\" data-srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Redesign-1024x451.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Redesign-300x132.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Redesign-768x339.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Redesign-512x226.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Redesign-950x419.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2020\/09\/RX-Redesign.png 1200w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; 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