{"id":1255,"date":"2024-05-27T21:38:34","date_gmt":"2024-05-27T21:38:34","guid":{"rendered":"https:\/\/ernstkruger.com\/?post_type=portfolio&#038;p=1255"},"modified":"2024-05-28T00:59:44","modified_gmt":"2024-05-28T00:59:44","slug":"smart-market-mail-wraps","status":"publish","type":"portfolio","link":"https:\/\/ernstkruger.com\/index.php\/portfolio\/smart-market-mail-wraps\/","title":{"rendered":"Smart.Market Mail Wraps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1255\" class=\"elementor elementor-1255\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e720b46 e-flex e-con-boxed e-con e-parent\" data-id=\"e720b46\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-992090a elementor-widget elementor-widget-image\" data-id=\"992090a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 20-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-1024x683.png\" class=\"attachment-large size-large wp-image-1258\" alt=\"\" srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-1024x683.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-300x200.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-768x512.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-1536x1024.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-2048x1365.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-512x341.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-950x633.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap03-1920x1280.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dad859 e-flex e-con-boxed e-con e-parent\" data-id=\"5dad859\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3365a3 elementor-widget elementor-widget-image\" data-id=\"c3365a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1024x683.png\" class=\"attachment-large size-large wp-image-1272 lazyload\" alt=\"\" data-srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1024x683.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-300x200.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-768x512.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1536x1024.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-2048x1365.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-512x341.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-950x633.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1920x1280.png 1920w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><noscript><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1024x683.png\" class=\"attachment-large size-large wp-image-1272\" alt=\"\" srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1024x683.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-300x200.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-768x512.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1536x1024.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-2048x1365.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-512x341.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-950x633.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap-explainer-1920x1280.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f78aaa5 elementor-widget elementor-widget-image\" data-id=\"f78aaa5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1024x683.png\" class=\"attachment-large size-large wp-image-1275 lazyload\" alt=\"\" data-srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1024x683.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-300x200.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-768x512.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1536x1024.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-2048x1365.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-512x341.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-950x633.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1920x1280.png 1920w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><noscript><img decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1024x683.png\" class=\"attachment-large size-large wp-image-1275\" alt=\"\" srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1024x683.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-300x200.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-768x512.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1536x1024.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-2048x1365.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-512x341.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-950x633.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap06-1920x1280.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4141ab elementor-widget elementor-widget-trueman-custom-text\" data-id=\"f4141ab\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t\n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<p><strong>Project: Smart.Market Mail Wrap Design<\/strong><\/p><p><strong>Client:<\/strong> Smart.Market<\/p><p><strong>Objective:<\/strong> The goal was to create an engaging and dynamic mail wrap for Smart.Market that not only serves as a cover to keep direct mail ads together but also personalizes the customer experience. The wrap needed to appeal to a diverse audience by featuring variable images and offers tailored to customer demographics and data.<\/p><p><strong>Design Highlights:<\/strong><\/p><p><strong>Front Side (Folded)<\/strong><\/p><p><strong>Personalized Imagery:<\/strong> The front side prominently features images that are dynamically populated based on customer demographics, ensuring relevance and resonance with the recipient.<\/p><p><strong>Brand Promotion:<\/strong> Smart.Market's brand identity is highlighted with a clean, professional layout.<\/p><p><strong>Back Side (Folded)<\/strong><\/p><p><strong>Teaser Content:<\/strong> A preview of what\u2019s inside, including additional offers.<\/p><p><strong>Customer Information:<\/strong> This section includes variable customer-specific information, making it easy for the postal service to deliver and for the customer to see relevant offers at a glance.<\/p><p><strong>Inside (Unfolded)<\/strong><\/p><p><strong>Ad Space:<\/strong> The inside spread features variable ad spaces that are populated with customer data, ensuring that the most relevant promotions are shown to each recipient.<\/p><p><strong>Detailed Offers:<\/strong> A range of promotions and discounts from different categories, from family activities to food and beverage deals, are displayed in a structured, easy-to-read format.<\/p><p><strong>Event Highlights:<\/strong> Special events like \"Shark Week\" are given prominent placement, providing additional value and interest.<\/p><p>\u00a0<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0fdee elementor-widget elementor-widget-image\" data-id=\"1a0fdee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1024x683.png\" class=\"attachment-large size-large wp-image-1274 lazyload\" alt=\"\" data-srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1024x683.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-300x200.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-768x512.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1536x1024.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-2048x1365.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-512x341.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-950x633.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1920x1280.png 1920w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1024x683.png\" class=\"attachment-large size-large wp-image-1274\" alt=\"\" srcset=\"https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1024x683.png 1024w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-300x200.png 300w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-768x512.png 768w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1536x1024.png 1536w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-2048x1365.png 2048w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-512x341.png 512w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-950x633.png 950w, https:\/\/ernstkruger.com\/wp-content\/uploads\/2024\/05\/SM-Wrap05-1920x1280.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32adf4c e-flex e-con-boxed e-con e-parent\" data-id=\"32adf4c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-676f986 elementor-widget elementor-widget-trueman-custom-text\" data-id=\"676f986\" data-element_type=\"widget\" data-widget_type=\"trueman-custom-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<!-- text -->\n    <div class=\"row\">\n      <div class=\"col-lg-12\">\n      \t\n                <!-- quote -->\n        <div class=\"trm-card trm-publication\">\n\t\t\t\t\t<div class=\"content-box\">\n\t\t\t\t\t\t<div class=\"single-post-text trm-text--t\">\n\t\t\t\t\t\t\t<div >\n\t\t          \t<p><strong>Design Approach:<\/strong> The design balances vibrant, eye-catching elements with a structured layout to ensure clarity and ease of navigation. Each section is carefully crafted to maximize engagement and interaction, using a mix of high-quality images, bold typography, and strategic use of color to guide the reader's attention.<\/p><p><strong>Outcome:<\/strong> This mail wrap successfully merges functionality with personalized marketing, enhancing the customer experience and driving higher engagement rates. It exemplifies the use of data-driven design to create a customized and compelling piece of direct mail that stands out in the recipient\u2019s mailbox.<\/p><p><strong>Tools Used:<\/strong><\/p><p>Adobe Creative Suite (InDesign, Photoshop, Illustrator)<\/p><p>Variable Data Printing (VDP) technologies for personalized content integration<\/p><p><strong>Feedback:<\/strong> The mail wrap has been well-received by both the client and the end customers, with notable increases in engagement and positive feedback on the personalized touch. The effective use of customer data to drive the design has set a new standard for future direct mail campaigns.<\/p>\t\t        \t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t  <\/div>\n        <\/div>\n        <!-- quote end -->\n        \n      <\/div>\n    <\/div>\n    <!-- text end -->\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1258,"menu_order":0,"template":"","class_list":["post-1255","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ernstkruger.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ernstkruger.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/ernstkruger.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":13,"href":"https:\/\/ernstkruger.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1255\/revisions"}],"predecessor-version":[{"id":1278,"href":"https:\/\/ernstkruger.com\/index.php\/wp-json\/wp\/v2\/portfolio\/1255\/revisions\/1278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ernstkruger.com\/index.php\/wp-json\/wp\/v2\/media\/1258"}],"wp:attachment":[{"href":"https:\/\/ernstkruger.com\/index.php\/wp-json\/wp\/v2\/media?parent=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}